W1Copywriting
A content-led campaign built on a simple inversion: instead of applying makeup, the film creates a full look by removing it. Using micellar water as a creative tool, colour is carved away to reveal a visually striking "negative space" makeup, turning product functionality into a form of expression.
W2Copywriting
A modular social campaign built to translate clinical product claims into engaging, platform-native content. Spanning music-led storytelling, behavioural formats, and interactive challenges, the campaign balanced clarity with scroll-stopping creativity across TikTok and Meta.
W3Voiceover
A Minecraft-powered experience designed to shift perceptions around gaming — from wasted time to a source of real-world skills — by giving young players a stage to create, compete, and earn recognition.
W4Voiceover
A disruptive experiential activation that flipped the traditional showroom model, bringing together the most irritating everyday sounds in a public installation to demonstrate Samsung's Audio Eraser feature in a tangible, shareable way. By turning noise into content, the campaign drove both physical interaction and digital amplification.
W5Composition & Sound Design
A ritual for reckoning and absolution, this piece explores the aftermath of violent trauma and the transformative effect of water through a hydrofeminist lens.
W6Composition & Sound Design
Flux is a meditative experimental film exploring the relationship between humanity's sense of time and the perceived stillness of nature.
