Copywriting
NIVEA
A content-led campaign built on a simple inversion: instead of applying makeup, the film creates a full look by removing it. Using micellar water as a creative tool, colour is carved away to reveal a visually striking "negative space" makeup, turning product functionality into a form of expression.
Role Concept, copy, script, and English voiceover, shaping the conceptual framing, hook, and music-led storytelling.
Copywriting
Haleon
A modular social campaign built to translate clinical product claims into engaging, platform-native content. Spanning music-led storytelling, behavioural formats, and interactive challenges, the campaign balanced clarity with scroll-stopping creativity across TikTok and Meta.
Role Copy and scripting across multiple formats, developing voice, messaging structure, and social-native adaptations across the campaign ecosystem.
Voiceover
Samsung
A Minecraft-powered experience designed to shift perceptions around gaming — from wasted time to a source of real-world skills — by giving young players a stage to create, compete, and earn recognition.
Role English voiceover for the case study film, shaping the tone and pacing of the narrative to effectively communicate both the emotional insight and strategic impact.
Voiceover
Samsung
A disruptive experiential activation that flipped the traditional showroom model, bringing together the most irritating everyday sounds in a public installation to demonstrate Samsung's Audio Eraser feature in a tangible, shareable way. By turning noise into content, the campaign drove both physical interaction and digital amplification.
Role English voiceover for campaign content, shaping the clarity and tone of the narrative across executions.
Composition
Composition
